To launch Martin Lindstrom’s new book, Brandwashed, Juice was part of the team that created a massive marketing campaign through North America wide to drive awareness.
Brandwashed, following hot on the heels of Martin Lindstrom’s bestseller, Buyology, is an insider exposé of the subtle tricks and consumer manipulation some of the world’s most trusted companies use to shape buying behaviour.
What better way to pique interest in to translate some of the shocking facts into ads. Which we did… with great results.
To read more about Brandwashed visit www.martinlindstrom.com